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E&ICT Academy
IIT Guwahati

Advanced Certificate in Digital Marketing

This is an Advanced Certificate Program from EarlyRise in collaboration with E&ICT Academy, IIT Guwahati

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Advanced Certificate in Digital Marketing

Mode of Training

Online Live Interactive Session

Estimated Course Duration

6 Months

Total Course Session

200 Hrs

Course Eligibility

Bachelor's Degree

About Electronics & ICT Academy, IIT Guwahati

Electronics & ICT Academy Indian Institute of Technology Guwahati (IIT Guwahati). As an initiative of Ministry of Electronics & Information Technology (MeitY), the Academy was setup at IIT Guwahati under the scheme of “Financial Assistance for setting up Electronics and ICT Academies". On 26 March, 2015 the project started at IIT Guwahati and the Academy was inaugurated by Prime Minister Shri. Narendra Modi on 19 January, 2016.The objective of the Academy is to provide skill training to the Faculty Members (Engineering & Non-engineering) in the area of recent trends in engineering & ICT application. The Academy is designing specialised modules for imparting quality training for enhancing employability and capacity building in the area of Electronics & ICT. In the past 7 years the Academy has successfully conducted 300+ Faculty Development Programme through conventional classroom teaching and NKN virtual classroom mode in different Institute/University of North Eastern States in particular and few in other states of India. Till date the Academy has successful trained 18000+ participants. The Academy has also signed MoU with Institutes/Universities for hosting the programmes and for conducting hands-on session the Academy collaborated with Industries as Training/Industry Partners. The Academy is also offering online Advance Certification Course in the area of Data Science, Artificial Intelligence & Machine Learning, Big Data, Cloud Computing, Full Stack and VLSI Design and trained 1000+ graduates and working professionals. The Academy has also delivered training to Assam Police official on cybercrime concepts and trained 90+ officials. The project has been extended to 30 September,2022. The academy has been given a target to train 13019+ faculties till 30 September 2022 , the Academy has achieved the same by 31 March 2022 .

Why Learn Digital Marketing?

High Demand for Digital Professionals

Demand for Digital Marketing skills are on a massive surge in today’s world. IT staffed roles in Organizations are mandated to have a basic understanding on at least one of the leading Digital Marketing Platforms. Digital Marketing jobs have a massive penetrative growth in today’s industries and are here to stay. Organizations and Recruitment Firms are constantly looking out for Digital Marketing skilled workers who can revolutionize and revamp their business processes – IT and Non-IT, both inclusive.

High Earning Prospect

In a digitally powered world, IT professionals who have upskilled themselves on the Digital Marketing Landscape are highly sought after by businesses who are more than willing to pay enormous salaries for the value they bring to the table.

Skills Gap in Digital Marketing

Digital Marketing skills gap is perspicuous in the IT job market today. Organizations are posed with the challenge to fulfill Digital Marketing positions with the appropriately skilled candidate. This necessitates the need for highly skilled Digital Marketing Professionals to meet the increasing demands.


EarlyRise and E&ICT Academy, IIT Guwahati's curriculum has been designed using our rich expertise and industry experience in Digital Marketing to bring the best to you.


Precision based Live Hands-On practical with Instructors and Industry Experts to ensure learners have the best industrial application of technology they learn.


Focused personal attention at an individual level from the best-in-class experts from top IITs, NITs and Industry Leading Organizations. With a pragmatic approach towards Mentoring, our experts understand the needs and guide learners appropriately.


An all-encompassing learning experience laced with conceptual understanding and industy based application that can also be fulfilling and rewarding in terms of knowledge.



EarlyRise, in Collaboration with E&ICT Academy, IIT Guwahati, brings to you an enriched and exhaustive program on Digital Marketing and including comprehensive Hands-On on Leading Digital Marketing skills as Seach Engine Optimisation (SEO), Social Media Marketing (SMM), Email and Video Marketing, Google Analytics and many more and an end-to-end deployment with. Our Learning Model ensures participants not only learn the concepts but also understand the real-life applications of technology.

Our top-notch assignments and projects will keep the learners thoroughly engaged with the program and open doors to high paying opportunities in the industry.


  • Any individual with a Bachelor’s degree and passion for Digital Marketing
  • IT Professionals who want to make a career in Digital Marketing
  • Marketing & PR Professionals
  • Fresh College Graduates
  • Home Makers
  • Sales Professionals
  • Budding Entrepreneurs/Business Owners
  • Freelancers


Estimated Course Duration

200 Hours

Learners Commitment

8 hours per week

Get Curriculum

  • What is Marketing?
  • How we do Marketing?
  • What is Digital Marketing?
  • Evolution of Digital Marketing
  • Benefits of Digital marketing
  • Digital Marketing platforms
  • Traditional Vs. Digital Marketing
  • Core concepts of Digital Marketing
  • Defining Marketing Goals
  • Latest Digital Marketing trends
  • Introduction of Search Engine Optimization (SEO)
  • Keyword Research
  • Introduction to Content Writing
  • Overview of Graphic Designing
  • On-Page Optimization
  • Off-Page Optimization
  • Local Search Engine Optimization (SEO)
  • Understanding and formulation of Hypothesis for Business Problems
  • Targeting, Segmentation and Positioning/li>
  • Understanding Service Offering Design
  • Conceptual Understanding of Brand Positioning
  • Working of an Engagement Strategy
  • PR Activities
  • Influence of Data Science in Marketing
  • Statistics and its crucial role for Data Science
  • Supervised and Unsupervised Learning - Foundations
  • Linear and Logistic Regression
  • Real Life Applications – Market Basket Analysis,
  • Understanding of Segmentation of Customer
  • Customer Lifetime Value
  • Overview of Social Media Optimization
  • Significance of Social Media Marketing
  • Social Media Platforms – LinkedIn, Facebook, Instagram, Quora, Pinterest and Twitter
  • Content or Product(s) promotions on Social MediaPlatforms
  • Engagement – Managing
  • Best Practices and Guidelines around SMO
  • Projects
  • Fundamentals of Video Marketing
  • Ranking of YouTube Videos
  • Understanding Video Platforms – YouTube, etc.
  • Video Marketing for B2C
  • Video Marketing for B2B
  • Live Streaming and Video Uploads
  • Lead Generation – Videos
  • Video Optimization for Ranking
  • Google Ads
  • Facebook and Instagram Ads
  • LinkedIn Ads
  • Understanding Email Marketing
  • Broad Level Objectives
  • Commonly used Tips and Tricks
  • Domain Reputation and SPF
  • Email Providers
  • Creating Email Campaigns – HTML and Built-in Editors
  • A/B Testing
  • List Management, Source Tracking
  • Understanding of Web Pages
  • Optimizing Conversions
  • User Behavior Analysis and subsequent
  • actions
  • Capturing Leads on Web Pages
  • A/B Testing of Web Pages
  • Understanding Affiliate Marketing and its significance
  • Advantages of Affiliate Marketing
  • Various Platforms available
  • Handling of Affiliates
  • Fraud Transactions and ways to handle them
  • Commonly used Tricks for Affiliate Marketing
  • Why Content Marketing?
  • Broad Level Features
  • Types of Content Marketing
  • Writing Blog Content and Promotion on various Platforms
  • User-Engaging Videos and Promotions
  • Influencer Marketing
  • Large scale outreach to Influencers and engagement
  • Indepth Analysis of Google Analytics and Visitor Traffic
  • Visitor Behavior with the help of Multiple Metrics
  • Data slicing
  • Conceptual understanding of Growth Patterns
  • Building Marketing Strategies
  • Report and Dashboard creation, Goal Setting and Channel Performance
  • Measuring ROI as an Integrated Approach and Strategy Creation



Professional Certificate From E&ICT Academy, IIT Guwahati

On successful Course Completion, participants will receive a certificate from E&ICT Academy, IIT Guwahati. Meity (Ministry of Electronics and Information Technology, Govt. of India) initiated, E&ICT Academy, IIT Guwahati has a highly capable team of professors who have been imparting top-notch education programs.

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Admission Process

Three easy stages make up the application process. Candidates must submit the application. The selected candidates will receive an admission offer and after payment of the admission fee, their application will be accepted.

Submit Application

Why do you wish to join? Please tell us a little bit about yourself. Describe yourself briefly and the reasons you wish to join for.

Application Review

Applicants would be shortlisted based on their application.


Selected candidates would be provided with the admission letter.

Program Fee and Payment Method

Program Fee : Rs. 50, 000 + GST

Candidates can pay the program fee through Netbanking, Credit/Debit cards, Cheque or DD

* Up to 50% scholarship for eligible candidates based on assessment score.
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Mock Interview Preparation

EarlyRise has collaborated with industry experts to ensure you can get through the interview preparation just like the real ones.This service is free of cost for Cloud and Program.

Resume Building

Recommendation to make your resume stand out in the crowd. Qualitative feedback to customize your existing resume to nail the job you desire.

One on One Career mentoring

One-on-One sessions with personalized attention with highly experienced industry professionals to guide you on the career path that's just right for you. Precise suggestions on setting achievable short and long term goals.

Does this sound interesting to you ?

Our team will be happy to assist you make the right decision

Frequently Asked Questions

To start with, fill out the course application form. You will have a One-on-One discussion with a Subject Matter Expert from our Technical Team who will conduct an assessment of your candidature and evaluate the selection criteria. Based on the assessment, your application will be shortlisted and can enroll for the course.

Post shortlisting and completion of the enrolment process, you can choose to make a payment using the various options listed (Credit Cards, Debit Cards, NetBanking). We currently accept Full and One-Time payment for our course.

This is a Live Instructor-led online training program. Multiple Instructors are deployed to conduct Live sessions.

You are recommended to go through our refund policy for the program.

Relax. We have you covered. All our sessions are recorded and made available to the participants so they can benefit from viewing the session offline at their convenience.

Our support team will assist you with any queries you may have during and after the course is completed.

You will receive a certificate from E&ICT Academy IIT Guwahati, only upon successful completion of the course including all evaluations and assessments made by the Academy and Us.

This program is designed for 200+ hours including Hands-On practical sessions, project work, assignments and lectures.

All our projects are based on real-life scenarios from the industry to ensure you have a great exposure and variety of conditions

Digital Marketing and jobs are the flavor of the current IT industry. There's a constant surging demand for Cloud Professionals who can use their deep expertise and experience to assist businesses globally experience the power of Digital Marketing and. This course will provide you the right direction to make your next move into the Cloud space.

Sounds exciting ?

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Salient Features of the Course

  • Upgrade to a technically newer you with our comprehensive course
  • Balanced pace of training to assist your learning along with your job
  • Get the best of both worlds – Top Academedicians and Subject Matter Experts
  • Exhaustive course modules to hone your technical skills needed in the industry
  • Technical Team’s assitance to resolve your queries